A very poorly worded question

Companies decide to do business internationally for a number of reasons related to seeking markets for the factors of production and/or for customers.  When making the strategic decisions to operate internationally, companies must consider many factors, including the firm’s value; its core and distinctive competencies; and its value chain.  Based on this analysis, they may choose to source products overseas; outsource functions; or operate in other countries.  Using a global or multi-domestic company of your own choosing, describe the strategic decision factors (value, competencies, value chain) for that firm.  If the global firm needed to cut costs or the multi-domestic company to generate revenues, recommend a way for them to do that.  Justify your response.

So what am I supposed to answer?