kimee

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since: 3 Sep 2003


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    Final thoughts on MGT4452

    posted Wednesday, 24 June 2009
    Our company name, Aperture, was a very fitting one as it refers to a camera term, meaning the opening in a photographic lens that admits the light.  This class and simulation has definitely shed some light on the decisions that need to be made in a business setting.  It lived up to the description of being the capstone of my education at Northeastern University.

    What did you learn about strategy and business through the simulation?

    Through the simulation & the class material I learned that you need a solid strategy but that is only a part of the challenge.  Monitoring the competition is just as important.  Analyzing strengths & weaknesses inside the company but identifying opportunities as well as threats will keep you ahead of the game.  I learned that to build a great company you need to have a great team.  Dorothy & I worked well together.

    When you reflect back on the readings, case analyses, current events discussions, what insights or learning did you realize through this course?

    I really enjoyed the case studies because they were relevant & modern.  They were real cases that I related to.  It was very interesting to learn about Starbucks entry into the international market.  I knew a lot about Oprah before but after reading her case study she is even more inspiring.  Facebook & Jetblue gave me a solid example of the SWOT analysis methodology.  It's one thing to read it & be tested on it.  It's another to apply it.  Those case studies really made this class for me.

    I am not a fan of online classes but the interaction of a real live partner and the case studies really made this class come alive for me.  Thank you professor for a great class.  To everyone finishing in August - only 63 more days!!  Hang in there.
       
    Kimee